Responsible for developing the packaging design and logos for Beachwaver Co.® first ever vegan ingredient hair care line. Inspired by a pink sunset the packaging is lined up it reveals a Californian sunset. Lead Beachwaver Co. in house design team to execute all supporting assets from digital banner ads, social in-feed launch assets, e-mail marketing assets and printed marketing cards.
Creative Director & Photographer of Beach Image: Emily Potempa. Lead Design & Art Direction: Crystal Krimpuri